Julia Austin of Fifi’s of Lake Norman envisioned bringing an unique shopping event to the Charlotte area. Julia approached J. Leigh Events to create and execute this idea. Through this event Fifi’s and J. Leigh Events have created an ongoing relationship. Shop Charlotte is an elevated shopping experience that takes shoppers on a chauffeured bus tour of locally owned boutiques through different neighborhoods of the greater Charlotte area. J. Leigh Events handles hand picking stores to create a different experience each year to expose patrons to new and diverse shops outside of their local neighborhood. J. Leigh Events handles all aspects of the shopping tour from ticket sales, working with graphic designers, social media, creating relationships with the local business owners, and day of execution. Ticket sales for Shop Charlotte increased by 52% and boutique participation increased by 36% from 2013 to 2014. Past shops included FiFi’s Fine Resale, JLC WearHouse, The Cheeky Bean, Summerbird & JT Posh. Transportation: Christian Tours, Lunch; Sunflour Baking Company, Rentals: Party Reflections This event was published via WCNC newscast with interview of J.Leigh Events, Charlotte Today, Charlotte Business Journal, and WCCB Charlotte. Reviews of the event can be seen here; Go Cheap or Go Home, JJ Horton.